7 Reasons This Muffin Mix Can Save America [View all]

[OneGrassRoot]

Last edited Sun Apr 7, 2013, 03:12 PM - Edit history (3)

Edit to add the company website in case you want to give them a shoutout: http://www.jiffymix.com/

Not perfection (see posts #37/38), but this company has more integrity than the vast majority we tend to hear about. I'll take integrity; I'll support them and encourage them to do better.

"Cory, My name is Howdy Holmes; I'm the CEO of Jiffy mix. Why don't you give me a call at ...." I could hardly believe my ears. There on my non-smart phone voicemail was a message from a Formula Atlantic Racing Champion-turned-CEO of the $100 million per year market-leading company in prepared baking mixes. What could I possibly have done to deserve this honor? I simply had written a short note complaining that I preferred the flavor of real blueberries to the artificial ones in their muffin mix.

Anyone who has dared venture down a grocery store's baking aisle or opened their grandparent's cupboard has probably seen one of the timeless white and blue "Jiffy" boxes that haven't changed much since the mixes were first invented by Holmes' Grandmother in 1930. What I didn't know until I did some homework, was just how great of a company is behind Jiffy mix. After a 16-minute long chat with the Jiffy mix CEO, and 11 years of studying business and economics, I knew I had discovered one of America's last great businesses. Here is seven reasons why:

1. Jiffy mix sells over 55% of all muffin mixes in the United States, but doesn't spend a dime on advertising.

While Jiffy competes by selling quality products at the lowest price (40 to 60 cents for corn muffins, for example), most American companies now try to sell their products by making people feel inadequate. "Buy our products, or you won't be happy or sexually fulfilled" is the implicit message that lies to us each time we turn on a TV or catch up on the latest news. Instead of trying to convince us what we should want, Jiffy simply does the right thing, and works to meet a genuine need for convenient wholesome food. The 30% to 52% off the final price that Jiffy saves not advertising or making flashy packaging is directly passed on to customers in the form of unusually low prices.

FULL ARTICLE (excellent!): http://www.policymic.com/articles/30626/7-reasons-this-muffin-mix-can-save-america