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In reply to the discussion: 7 Reasons This Muffin Mix Can Save America [View all]enlightenment
(8,830 posts)my grandmother bought a box of Jiffy cornbread mix. She loved Jiffy's brand because it was - to quote - "not too sweet" and the small size made just the right amount for her to eat over the course of a week.
This time, when she opened the box, the mix had flour bugs. Now, my granny wasn't squeamish at all and would routinely just sift the critters out of whatever dry mix they'd gotten into (or ignore them), but for some reason she was intensely annoyed by this particular infestation.
So she wrote a letter to the CEO of Jiffy and complained. She explained that she'd been buying Jiffy mixes since they started selling them (true - granny was born in 1899) and she was disappointed. Very disappointed.
About ten days later, the mailman arrived with a massive box and a special delivery letter. The letter was from the CEO - handwritten and signed. In it, he apologized profusely, promising to order an inspection of all Jiffy products and hoping that she would accept a small token of his esteem for a valued customer. That was the box - filled with multiple boxes of every variety of Jiffy mixes that they made at the time, with a focus on the cornbread and blueberry muffin mix (she apparently mentioned those were her regular purchases).
Granny died about a year later and still hadn't made her way through all those boxes of Jiffy - and she never forgot that CEO, who she said "made his mama proud".