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In reply to the discussion: 7 Reasons This Muffin Mix Can Save America [View all]unapatriciated
(5,390 posts)After many years working for a large very corporate Grocery Chain. I went to work for a smaller chain. They have very much the same business model as Jiffy. Very little advertising (a few radio spots and mailers about six times a year) never do sales or coupons Sales and coupons really increase the cost of the product. When I worked for the larger chain, one of my duties was price changes. I could always tell what would be going on sale in the near future. I would see an inching up of prices, a penny here a penny there. Sure enough those items would go on sale a few weeks later at the original price. They contribute locally to the community and encourage employees to get involved. The CEO still answers his own phone and emails, visits all locations every other year in order to meet and speak with employees. Pay a decent wage with benefits for all employees. I have been with them for almost nine years and plan on retiring with this company.