Well, I really miss Ed Shultz. I've

[alsame]

87. It's not just you. There is a deliberate plan

to make MSNBC less of a news outlet and more of a 'lifestyle' channel.

This article is very illuminating.

Griffin tends to get especially excited, and say words like “friggin’,” when he talks about the future of the network. Back in his office, knees bouncing, he told me how he envisions MSNBC, over the next five or ten years, looking much more like a general-interest brand than a left-wing clubhouse. “It’s a mistake for us to limit ourselves to news,” he says. He wants to build something he calls “the MSNBC lifestyle,” and so he’s spending a lot of time figuring out what works for Bravo and USA, two hugely lucrative cable properties also owned by Comcast. “We may find that they can teach us more about how to find our audience than CNN or NBC News can,” he says.

He sees MSNBC covering fashion, entertainment, sports, and food, and he imagines an audience coming to his anchors not just for their takes on the immigration bill, but also for their restaurant recommendations or their thoughts on a summer blockbuster. “I’m giving Chris Matthews a [digital] channel to talk about movies and good television shows like ‘Mad Men’ and ‘Homeland,’ ” he says.

http://www.newrepublic.com/article/112733/roger-ailes-msnbc-how-phil-griffin-created-lefts-fox-news#