Here's an oldie-but-goodie article: Komen suing other charities for using the word "cure"

[Neue Regel]

8. After reading the article, your title isn't accurate

They don't sue other charities for using the word 'cure'. Unless it was left out of the article, they take issue with other charities using "for the cure", as in "____ for the cure". And they don't immediately sue. Instead, they send a letter asking the group to stop using the phrase "for the cure".

As for Komen's response, they said "It's never our goal to shut down a nonprofit, and we try very hard to be reasonable, but it's still our obligation to make sure that our trademarks are used appropriately so there's no confusion in the marketplace over where people's money is going."

How are they being unreasonable? If everybody and anybody could organize a "___ for the cure", regardless of their legitimacy or intent, most people would think the charity was affiliated with SGK, thereby lending credibility, in the eyes of many, to the event or charity that it may not otherwise have.