Here's an oldie-but-goodie article: Komen suing other charities for using the word "cure"

[JackRiddler]

11. I'm sorry, this is a nonsensical argument given that...

1) "for the cure" is an English phrase that Komen did not invent and should not own

and

2) there is a reason they call themselves Susan G Komen for the Cure, and not just "For the Cure," to distinguish the name; and it is the same reason that other charities call themselves ___Specific Name___ for the Cure. There is no reason that people should confuse the two.

In fact, when others say "for the cure" they will often remind people of the more famous Komen charity, thus raising Komen's profile and revenues.

Until, that is, Komen shows itself to be foolish and uncharitable by bringing such cases against smaller charities.