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appleannie1

(5,478 posts)
2. I found this when I googled it
Sat Apr 20, 2013, 09:31 PM
Apr 2013
Papa John's Obamacare Stance Costs Company Its Reputation: Study

Turns out nobody wants a side of politics with their pizza.

The opinion of Papa John's among recent casual diners dropped precipitously after CEO John Schnatter's public comments about Obamacare, according to a new study from YouGov BrandIndex, which researches brand perception for marketing directors, brand managers and PR reps. The site conducts thousands of interviews a day, providing real-time info that shows trends and responses to different marketing techniques or in this case, public gaffes.

The national pizza chain's YouGov BrandIndex Buzz score -- which the site uses as an indication of brand favorability -- dropped to four at the end of November, down from 32 on election day.
http://www.huffingtonpost.com/2012/12/03/papa-johns-obamacare_n_2233525.html

but I have no idea where it stands today.

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