Mediaite Learns: ‘Vast Majority Of National Advertisers Now Refuse To Air Ads During Limbaugh’s Show

[KharmaTrain]

1. Unfortunately It's Also Taken A Toll On Progressive Radio...

Cumulus and it's CEO Bill Dickey are looking for a reason to dump rushbo...who is employed by his chief competitor: Clear Channel. For over a year Cumulus has been establishing their own bile spewer: Mikie Hucklenutz. Cumulus inherited a lot of former Citadel and ABC stations that signed long-term deals for rushbo and Dickey is looking for an escape...dumping rushbo and replacing him with Hucklenutz saves him lots of bucks and hurts his biggest competitor. There's no honor among these thieves.

Unfortunately the advertiser boycott isn't just for rushbo but for all political talk radio. The hate radio format has become so toxic it's chased away all but the most strident listeners. AM and FM Radio are dying...local cable, satellite and internet radio are reaching more and more listeners and leaving companies like Cumulus and Clear Channel to scramble for what little audience is left. With poor ratings and now shrinking revenues, the corporates have been switching to sports to attempt to milk one final pisatre out of their failing properties...