"I'm Biracial & That Cheerios Ad Is a Big Fucking Deal," ALSO "10 Reasons It's Best Commercial Ever"

[proverbialwisdom]

5. If the advertisement wasn't for a GMO, it would be wonderful; as such, it is cynical/exploitive.

https://www.google.com/search?q=cheerios+gmo+backlash&ie=UTF-8&oe=UTF-8&hl=en&client=safari
GOOGLE: cheerios gmo backlash

http://www.marketwatch.com/story/gmo-inside-campaign-cheerios-facebook-page-flooded-by-anti-gmo-comments-2012-12-06

PRESS RELEASE

Dec. 6, 2012, 2:09 p.m. EST

GMO Inside Campaign: Cheerios Facebook Page Flooded By Anti-GMO Comments

WASHINGTON, Dec. 6, 2012 /PRNewswire via COMTEX/ -- Thousands of Negative Posts Result in General Mills Removing App Encouraging People to Share What Cheerios Means to Them.

The GMO Inside campaign announced today that thousands of concerned consumers have flooded Cheerios' Facebook page (http://www.facebook.com/Cheerios) distressed about genetically engineered ingredients in Cheerios and outraged at General Mills contributing over $1.1 million to "No on 37" in California, the narrowly defeated ballot initiative that would have required the labeling of foods with genetically engineered ingredients. Since November 29, the GMO Inside Campaign has been encouraging visitors to its Facebook page (www.facebook.com/GmoInside) to post comment on Cheerios' Facebook page regarding GMOs. The outpouring of comments demonstrates that the drive to label GMOs that led millions of people to support Prop. 37 in California is growing throughout the U.S.

Visitors to Cheerios' Facebook page also used a Cheerios app that allowed users to provide comments on what Cheerios means to them (and which then posted the comments in Cheerios' trademark font) to call out genetically modified organisms (GMOs) in Cheerios. In response, General Mills removed the app from its Facebook page.

"The sheer volume of comments on Cheerios' Facebook page raising concerns around genetically engineered ingredients is incredibly inspiring," stated Alisa Gravitz, CEO and president of Green America. "It is also amazing to see the creativity that visitors to Cheerios' Facebook page use to call out Cheerios on using their customers as a science experiment for GMO consumption. Cheerios is a cereal that is frequently fed to children, and many of the comments are from concerned parents who are worried about the fact that they have been feeding a cereal with genetically engineered ingredients to their children."

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http://www.takepart.com/article/2012/12/07/occupycheerios

#OccupyCheerios: A Facebook Revolt

The General Mills’ cereal brand didn’t just get “likes” when it posted a vintage commercial on Facebook—it got biting criticism for its use of GMOs too.

December 7, 2012Willy Blackmore

It wasn't an obvious forum for an anti-GMO protest.

A YouTube video posted on Cheerio’s Facebook page depicts an elderly woman leaning over the highchair of her infant grandchild, cooing about family and the holidays, drawing a map with pieces of cereal representing relative’s far-flung houses. “But don’t you worry,” the grandmother says, pushing two Cheerios together, “we’ll always be together for Christmas.”

More than 1,200 users have commented on the vintage Cheerios commercial since it was posted last week, expressing outrage over the General Mills-owned brand’s use of genetically modified ingredients. Commenters have also been critical—like heavy-exclamation-points-use critical—of General Mills’ significant financial contributions to groups fighting against Prop. 37, California’s defeated GMO-labeling ballot initiative

Comments like “Can you please inform the public exactly why it is that General Mills spent $1.2 million to keep consumers in the dark about GMOs????” and “Nostalgic old commercials are no substitute for healthy ingredients. I won't buy Cheerios until they are GMO-free” are a far cry from the stories of spending holidays with family—and perhaps a bit of Cheerios nostalgia—the post was surely intended to elicit.

The protest campaign was stoked by GMO Inside, an organization born of the failed Yes on 37 campaign. The group also called on people to comment-bomb a Cheerios app, which has since been removed from the company’s Facebook page. But beyond that, Cheerios’ response to the criticism has been . . . nothing. Anti-GMO comments are still piling up on the post, and no new material has been added to page in order to bury the video in the timeline.

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https://www.google.com/search?q=a+pusztai&ie=UTF-8&oe=UTF-8&hl=en&client=safari
http://adventuresinautism.com/files/ArpadandSusanChapter17.pdf
http://adventuresinautism.blogspot.com/2008/05/monsanto-gmos-arpad-pusztai-looks-at.html