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TV 'breaking news' reports sound urgent because of coaching help [View all]
There's a reason local television newscasts tend to sound similarly breathless, say those who ponder these things.
A major California consulting firm, SmithGeiger, advises its broadcast news clients to inject urgency into news reporting with a set of proven phrases, according to broadcast writing coach Mervin Block.
The phrases, he said, include these:
We begin with breaking news tonight.
This story is rapidly changing.
You saw it here first just minutes ago.
Take a live look behind me.
http://www.chron.com/news/houston-texas/houston/article/TV-breaking-news-reports-sound-urgent-because-4645091.php
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