Ever since Rove and Shrub went with their "Deeper not Wider" approach to winning elections they have had their days numbered. It was foolish and will cost them dearly.
Here is something I posted about a year ago on this subject (things are even worse for them now) : http://www.democraticunderground.com/1002975365
The Future Of The Republican Party (Retroactively from 2010)
I think we need to hold out for eight more years. If we can keep their voter suppression and rigged voting machines in check for just eight more years we just might have a chance at breaking the back of the Republican party and finally moving this country forward in the direction it was intended to move in, toward equality and fairness for all it's citizens.
http://www.centerforpolitics.org/crystalball/articles/aia2010031101/
^snip^
The increase in the nonwhite share of the electorate over the next decade will have major consequences for electoral competition. If the Democratic Party is able to maintain anything close to the overwhelming advantage among nonwhite voters that it enjoyed in 2008, Republican candidates will need to win a considerably larger share of the white vote than their party’s candidates did in 2008 or even 2004 in order to remain competitive in national elections. Under these circumstances, even a 60 percent share of the white vote would not be enough to give a Republican candidate a majority of the popular vote and the last Republican presidential candidate to win more than 60 percent of the white vote was Ronald Reagan in 1984.
An alternative path to victory for Republicans in future national elections would involve seeking to expand their Party’s support among nonwhite voters. By winning a larger share of the nonwhite vote, a Republican candidate could be elected with considerably less than 60 percent of the white vote. But this would require the GOP to move away from its conservative base and closer to the ideological center because nonwhite voters tend to be strong supporters of increased spending on social programs and activist government.
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Along the same lines, 65 percent of nonwhite voters, including 64 percent of African-American voters and 73 percent of Hispanic voters, supported the creation of a single-payer health care system in the United States compared with only 15 percent of Republican primary voters. And given a choice between more government services with higher taxes and fewer government services with lower taxes, 67 percent of nonwhite voters, including 67 percent of African-American voters and 68 percent of Hispanic voters, chose more government services with higher taxes compared with only 25 percent of GOP primary voters.
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