General Discussion
In reply to the discussion: GG and Reader Funded Journalism [View all]MineralMan
(151,301 posts)Every click exposes the Guardian's ads. Greenwald is self-supporting, so his writings don't cost the Guardian anything. What a deal! If someone who can write will write for free and that person attracts readers, it's a no-brainer for the publication.
I doubt they'll dump him until his stuff doesn't bring in visitors. It's all about the money. I noticed that KIA is advertising heavily on his columns. Now, that may be Google feeding ads to me, since I'm a KIA owner and my search history includes a number of searches for KIA. I'm not sure. But, there are two ads on each column. One is a banner and the other a top right sidebar ad.
KIA is advertising heavily. I saw a Sprint ad, too. Greenwald is bringing in the bucks for the Guardian, and he's giving his work away to them, since they're prominent in the news business. Sweet deal all around.