If having Store cards doesn't seem like a big deal to you read this. [View all]

[Justice wanted]

http://shopping.yahoo.com/articles/yshoppingarticles/818/how-target-figured-out-a-teen-girl-was-pregnant-before-her-father-did/


Every time you go shopping, you share intimate details about your consumption patterns with retailers. And many of those retailers are studying those details to figure out what you like, what you need, and which coupons are most likely to make you happy. Target, for example, has figured out how to data-mine its way into your womb, to figure out whether you have a baby on the way long before you need to start buying diapers. From the New York Times:

:SNIP:

So Target got sneakier about sending the coupons. The company can create personalized booklets; instead of sending people with high pregnancy scores books o’ coupons solely for diapers, rattles, strollers, and the “Go the F*** to Bed” book, they more subtly spread them about:

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Too me this is too much. A store or company knowing THIS much about my personal life just makes me ill.