General Discussion

jmowreader

(53,228 posts)

47. Most fast food customers are extremely price sensitive

Thu Aug 1, 2013, 10:52 AM

Aug 2013

The reason the Hardees Ripoff Burgers are no longer on the McDonalds menu, is the price. McDs customers didn't want to pay that much for a burger, and anyone who really wanted such a sandwich could and did head to Hardees or Carls Jr.(OTOH, the fake Big Mac Hardees created to retaliate against McD for ripping them off is very good.)

McDonalds used to sell a double cheeseburger on its dollar menu. When food prices went up so did the price of this burger...and it died.

There are mass-market chains (McD and Burger King), midrange chains (Hardees/Carls Jr and Wendys), high-end chains (Five Guys) and casual dining restaurants (the Bennigans-style places). If McD prices itself into the midrange it will die even if it brings its food into the midrange because people expect McD food at McD prices rather than Wendys food in McD wrappers.

I only eat their food about once a month unless they have McRibs so them raising prices wouldn't bother me, but a lot of people would stop going.

If Mc

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If McDonald's doubled their wages but raised prices, would it make you more or less likely to go? [View all] reformist2 Aug 2013 OP

I avoid mcdonalds. their food makes me ill. Though we do go once in awhile. ejpoeta Aug 2013 #1

Greasy Gut Bombs warrant46 Aug 2013 #53

Please people - please don't hijack the thread! LOL reformist2 Aug 2013 #65

i was not soapboxing. i was stating that i don't go there because i get sick when i do. ejpoeta Aug 2013 #110

Sorry. I just replied to you because you were near the top and wanted people to see my post. :) reformist2 Aug 2013 #115

I hate the DU food police. Arrogant! n-t Logical Aug 2013 #121

McHeartburn.... Tikki Aug 2013 #70

It's not just McDonald's liberal N proud Aug 2013 #2

More Kingofalldems Aug 2013 #3

I don't eat there, except under duress, nothing is going to change that. nt bemildred Aug 2013 #4

I still wouldn't eat their crap (too many nutrition issues). . . DinahMoeHum Aug 2013 #5

Given the choice between fast food and a grocery store, kentauros Aug 2013 #6

I haven't eaten at McDonald's in decades. City Lights Aug 2013 #7

In-N-Out already pays much more than any of the other corporate waste merchants, Egalitarian Thug Aug 2013 #8

They don't charge less n't B2G Aug 2013 #37

Actually they charge basically the same price usGovOwesUs3Trillion Aug 2013 #54

Wish they were on the East coast :-( B2G Aug 2013 #72

Me too, had my first burger last week in Cali and it was awesome usGovOwesUs3Trillion Aug 2013 #88

Anything like a double-double at BK or McD is over four bucks. Egalitarian Thug Aug 2013 #91

Their store managers average 100k a year usGovOwesUs3Trillion Aug 2013 #55

Actually, when someone wants a fast burger, I (a vegan) take them to In-N-Out emsimon33 Aug 2013 #106

You don't eat fries? n/t Egalitarian Thug Aug 2013 #119

No fried food emsimon33 Aug 2013 #123

Thanks. No nutrition to speak of, but they are tasty. (Maybe the ketchup?) Egalitarian Thug Aug 2013 #125

I use their urinals often, and still would! Scuba Aug 2013 #9

ROTFLMAO warrprayer Aug 2013 #21

Those golden arches stand for something, you know. Scuba Aug 2013 #24

make me know it! warrprayer Aug 2013 #28

Yes McPotties are handy! n/t peace13 Aug 2013 #31

Don't you feel obligated to at least buy coffee for the service? reformist2 Aug 2013 #78

Nope, my taxes pay for the road to their place, their sewage disposal, police and fire ... Scuba Aug 2013 #80

Hmm, by those standards, you'd be entitled to use everyone's bathroom! reformist2 Aug 2013 #90

No, CostCo pays their own freight, as do other companies and individuals. Scuba Aug 2013 #94

I would be more likely to go A Little Weird Aug 2013 #10

McDonalds also makes me sick edhopper Aug 2013 #11

No I don't eat their crappy food newfie11 Aug 2013 #12

Haven't been to one in 30+ years michreject Aug 2013 #13

I wouldn't go there under any circumstances but if other fast food joints did tularetom Aug 2013 #14

No. I don't eat McDonald's ever for any reason. MrSlayer Aug 2013 #15

We avoid McDonald's. At others we seldom check prices rurallib Aug 2013 #16

I'm the wrong person to ask because I haven't eaten ANY fast food in several years Quantess Aug 2013 #17

Less... Pelican Aug 2013 #18

Well of course it's less. Kingofalldems Aug 2013 #27

Economics... Pelican Aug 2013 #52

Haven't been in a McD's in 25 years and I'm not about to start no matter what. hobbit709 Aug 2013 #19

I had breakfast at corporate Tiffanys warrprayer Aug 2013 #20

Wouldn't make any difference to me. I never go there anyway. n/t RebelOne Aug 2013 #22

I would not poison myself because the poisoner pays well. 1-Old-Man Aug 2013 #23

Less. GreenStormCloud Aug 2013 #25

Less Lee-Lee Aug 2013 #26

I don't eat there....pink slime! n/t peace13 Aug 2013 #29

I enjoy their grilled chicken ceasar salad - lynne Aug 2013 #30

OK, that's interesting to hear. Maybe customers are more price sensitive than I thought. reformist2 Aug 2013 #34

This is being hijacked into a "McDonald's is crap food" thread, LOL reformist2 Aug 2013 #32

I don't think raising the wages would increase the cost of their menu by a lot, i have dined there Thinkingabout Aug 2013 #33

How do you figure? B2G Aug 2013 #36

OR..cause the margins to slim or .. they stop paying their C levels 13;2oi1nj23 4o;123n dollars uponit7771 Aug 2013 #45

Overhead in buildings and property will not need to double, insurance etc will be the same, does not Thinkingabout Aug 2013 #98

Price increases over the years is not the same B2G Aug 2013 #99

Hey, you don't understand Thinkingabout Aug 2013 #120

I don't go now sabbat hunter Aug 2013 #35

I don't go there often because I usually feel sick afterwards NYC Liberal Aug 2013 #38

they'd have to change their menu on top of that and start serving real food...so, no more likely. Spider Jerusalem Aug 2013 #39

Double their wages and cut CEO salaries, NOT raise prices! Greybnk48 Aug 2013 #40

I only go if I forgot to pack a lunch Puzzledtraveller Aug 2013 #41

Dare I say it would have no effect on how much it makes me go Capt. Obvious Aug 2013 #42

Their food is still shit Champion Jack Aug 2013 #43

I like McDonalds for one reason and one reason only Orrex Aug 2013 #44

Their food does suck, but their restrooms are clean, so I stop there to piss when I'm on the road. 1-Old-Man Aug 2013 #48

Same here HarveyDarkey Aug 2013 #67

Ever been to the McDonalds in Yerington, NV? Pelican Aug 2013 #73

McDonalds was a fun, cheap novelty for a long time.. mountain grammy Aug 2013 #46

Most fast food customers are extremely price sensitive jmowreader Aug 2013 #47

What kind of changes are we talking in terms of customers? 10% variations? reformist2 Aug 2013 #50

I'd probably go more Xyzse Aug 2013 #49

NO. The food is crap. n/t Avalux Aug 2013 #51

No JustAnotherGen Aug 2013 #56

Don't eat beef. No. WinkyDink Aug 2013 #57

depends on the price raise alc Aug 2013 #58

I haven't eaten at a McDonalds in over 20 years HarveyDarkey Aug 2013 #59

I don't like to eat there as it is, but it would make me go even less. GalaxyHunter Aug 2013 #60

I only eat at McDonald's when I'm on the road and there are no other options. AndyA Aug 2013 #61

They have tried that over the years lawwolf Aug 2013 #108

After all the negative publicity, it's probably time for a new outlook AndyA Aug 2013 #109

When I have the rare yen for McD's, price is of no concern, so I'm in favor of MotherPetrie Aug 2013 #62

It depends how much they raise prices PowerToThePeople Aug 2013 #63

I'm over fifty. Once every couple of months is enough, if not too much. Iggo Aug 2013 #64

I'd pay $0.68 more for a big mac if it meant $15/hr for workers laundry_queen Aug 2013 #66

They are meticulous about their meat, but most just enjoy bashing them closeupready Aug 2013 #81

10 years ago I used to get the Big Mac meal for $2.99.. Today it's $6.39. tridim Aug 2013 #68

McDonald's could double wages and lower their prices Brother Buzz Aug 2013 #69

Neither... pipi_k Aug 2013 #71

More KamaAina Aug 2013 #74

More likely, of course. closeupready Aug 2013 #75

not really. the only time i eat that stuff is at the rest stops on long road trips dionysus Aug 2013 #76

I know it's awful for you, but I actually love the food. I avoid it now, but would go more Squinch Aug 2013 #77

False Premise 4Q2u2 Aug 2013 #79

I never eat there...I also don't own a TV. ileus Aug 2013 #82

There's an article for you in post # 18. nt msanthrope Aug 2013 #112

The same either way. Morning Dew Aug 2013 #83

The rare occasion I go is for the fish sandwich 2 for 1 special DainBramaged Aug 2013 #84

Currently there's 0 chance I will eat at McD MrNJ Aug 2013 #85

Not a big McD fan but keeping with the thought of this thread... JustFiveMoreMinutes Aug 2013 #86

Yayayay! reformist2 Aug 2013 #100

I read that the cost UglyGreed Aug 2013 #87

yes, although there are very few thing I like at McDonald's arely staircase Aug 2013 #89

No. But I haven't been in a McDonald's in at least 10 years. And I believe I got sick... spin Aug 2013 #92

I am still allergic to their food...so no nadinbrzezinski Aug 2013 #93

The only thing I like there are the smoothies murielm99 Aug 2013 #95

I still wouldn't eat that crap. Vashta Nerada Aug 2013 #96

It's the franchisee's option, isn't it? Buns_of_Fire Aug 2013 #97

A rough tally indicates 20% would go more often, 10% less, and 70% say the food there is crap! LOL reformist2 Aug 2013 #101

I'd still go. McDonald's, though, can be cheap... Drunken Irishman Aug 2013 #102

In theory, yes! Scootaloo Aug 2013 #103

Compared to many other national fast food chains their prices are already high DJ13 Aug 2013 #104

I would probably go in support but more healthy alternatives without GMOs would make me a regular emsimon33 Aug 2013 #105

It would depend on how much they raised prices lawwolf Aug 2013 #107

Much more likely bhikkhu Aug 2013 #111

More likely. The dog loves one menu item. My 10 year old loves another single menu msanthrope Aug 2013 #113

more often newcriminal Aug 2013 #114

Would make no difference cause I never eat that crap. MoonRiver Aug 2013 #116

More likely. Prices for food there won't change much. But I would want the bluestate10 Aug 2013 #117

Doubling wages would not affect my decision to go or not go maui902 Aug 2013 #118

I just can't stomach any fast food anymore... WCGreen Aug 2013 #122

How can N & OUT Burger charge less for their Burgers.. kalisto2010 Aug 2013 #124

possibly DonCoquixote Aug 2013 #126

Truthfully, I'm not going anyway BainsBane Aug 2013 #127

Personally, I wouldn't eat there more often, Blue_In_AK Aug 2013 #128

I would probably make a point to go there Union Scribe Aug 2013 #129

I would go on purpose. bravenak Aug 2013 #130