General Discussion
In reply to the discussion: Why I won't allow guns in Keefer's Restaurant [View all]JustAnotherGen
(38,160 posts)It's a marketing demographic acronym for - even worse - here it comes -
Double Income No Kids
Oh lordy lordy my husband and I are those terrible terrible 'selfish' childless people!
I won't stop using it anymore than yuppies and buppies and the recent addition of 'hipsters'. DINKS are the highest non business targets of fraud (brute force account take over) at my wireless company.
ETA: Learn about us. The DINK demo and Single By Choice crowd have a powerful dollar.
http://www.dinklife.com/dinklife-launch-press-release
http://www.businessknowledgesource.com/marketing/5_keys_to_marketing_to_dinks_021974.html
http://www.marketingteacher.com/lesson-store/lesson-segmentation-demographics-and-behavior.html - A referenceable family life 'cycle'