General Discussion
In reply to the discussion: What's your take on a potential boycot of the Sochi Olympics in Russia re: gay rights? [View all]starroute
(12,977 posts)A unilateral boycott by the US would be particularly lame. Unless a concerted boycott by all the Western nations could be arranged, I think it would fall flat.
However, other possibilities come to mind. One would be putting pressure on NBC to incorporate the issue in its Olympics coverage -- for example, through background profiles of gay athletes that emphasize their orientation.
Another might involve focusing on the sponsors and corporate partners of the games. Here's a page of listings from the official website: http://www.sochi2014.com/en/team/partners/
Coca Cola, Dow Chemical, GE, McDonalds, Panasonic, Samsung, and Visa are all among the partners. The list of official suppliers mainly consists of Russian firms but also includes Microsoft. All of these are potential pressure points. And it might be useful to get on-the-record responses from them right now.