"NRA talking points"? How about anti-gun talking points? [View all]

[friendly_iconoclast]

(With apologies to DUer beevul for shamelessly pinching the title and theme of his thread:

http://www.democraticunderground.com/1172129602

This was prepared by political consulting firm OMP Direct:

http://www.ompdirect.com/

and is hosted here:

http://www.tbe.org/uploadedFiles/site/Rabbis_Corner/Rabbi_Study_Materials/Gun%20ViolenceMessaging%20Guide%20PDF-1.pdf

PREVENTING GUN VIOLENCE THROUGH EFFECTIVE MESSAGING

...This guide is intended to help organizations and individuals choose effective arguments and language when
communicating with the public on behalf of stronger public policies to prevent gun violence. It is not intended to offer media training advice on topics such as how to prepare for a media appearance or advice about
specific media such as how to write a press release or prepare a compelling email message.
Its purpose is to offer clear advice about effective frames and messages across a broad variety of communication opportunities.
We recognize that actors within the gun violence prevention movement don’t move in lockstep when it comes
to which policy approaches they advocate for and what specific stance they take on any given issue. This guide
seeks to provide effective guidance to get groups’ message across within the range of policy choices.

OMP offers two points in their "messaging guide" that seem very familiar:

#1: ALWAYS FOCUS ON EMOTIONAL AND VALUE-DRIVEN
ARGUMENTS ABOUT GUN VIOLENCE, NOT THE POLITICAL
FOOD FIGHT IN WASHINGTON OR WONKY STATISTICS.


#3: CLAIM MORAL AUTHORITY AND THE MANTLE OF FREEDOM.

Anybody have primary links to similar messaging guides from the NRA? It would be
fascinating to compare and contrast...