Why is that billboard smiling at you? Because it tracks your smartphone MAC address to advertise

[Egnever]

33. People want lots of things

Doesnt mean they get them. I have wanted my flying car for over 40 years now....capitalism has yet to deliver.

I do think we need better legislation on digital data collection and use. Till that happens you need to be aware of the fact that anything you do on the net or anything you do on your cell phone can be intercepted and tracked. It is reality.

Accept it and act accordingly.

If you dont want anyone to know about something dont put it on the net and dont do it on your cell phone. Even without the government being involved there are plenty of folks out there that can access that data if they work at it. BE AWARE of it!

Having said all that there are plenty of legitimate and beneficial uses to the tracking these devices allow. For instance my phone knows my route to work because it tracks me. It will tell me when my usual route is congested and suggest alternate routes. That is incredibly helpfull. There are thousands of legitimate uses for the tech that are beneficial to society in many ways. Cab drivers here in vegas have been saved after being abducted because they tacked the drivers cell phone. I am quite sure that driver is damn glad they were able to do that.

Its a balancing act.

I get peoples concerns about their privacy what I don't get is the hair on fire all of it must go BS that is being spewed here.

With any system there is potential for abuse the goal should be to try to limit the abuse not throw out the system just because it can be abused.

The idea that I should be afraid of a billboard showing me adds relevant to my interests is absurd. When the trojan man starts appearing all around me every where I go my attitude may change but I doubt it.