Why is that billboard smiling at you? Because it tracks your smartphone MAC address to advertise

[Egnever]

44. I would love to discuss.

That doesnt seem to be your intent though.

It doesnt require hacking your phone to deliver adds. It requires an add agreement between say Facebbook or Google and the phone company. Facebook and google already know what you like they tie that to your phone account and viola bilboards that show stuff you are interested in when you pass them.

No real mystery tech here.

My problem is the hair on fire you should be scared stuff.

This new tech its like the wild frontier all over. There is very little legislation governing this stuff so pretty much anything is a "can be done" (should has little relevance).

People should take that into account when they use tech.

We need to decide what is and isnt acceptable and try to create laws to protect peoples privacy but it is a balancing act as this thread shows.

There are plenty of beneficial uses for the same tech used for the billboard idea in the OP. Are you suggesting we should throw all that away?

I am not sure what your issue is here.

Do bilboard adds tailored to your interests bother you more than banner adds on DU?