Why is that billboard smiling at you? Because it tracks your smartphone MAC address to advertise

[Egnever]

50. Still not finding the problem

And not sure how I am lording my knowledge over anyone.

I am stating was is possible. And making an argument for why you shouldn't be running around in a panic over it.

We need a rational discussion on this subject not panic over billboards with tailored advertising.

I want my phone to move forward with tech.

It wont be many more years before displays will be everywhere. I want to be able to access my information from any screen I am near based on my phones presence. I can think of thousands of beneficial things that can be done with the same tech we are talking about in the billboards.

My point in this whole thread I guess is these things are going on already. The billboard is just another iteration.

The billboard isn't spying on you, you are giving that information up in one way or another willingly. If you dont like that, right now there's only two ways to stop it. Pull the plug or get legislation passed.