When Is It Appropriate And Not Appropriate To Hire Someone Based On Physical Appearance?

[JustAnotherGen]

35. Prior to moving to the

Finance side of the business world - Including co-ops and paid internships at agencies - I was in marketing for about 17 years. You have to give people an 'image' that reflects them -

That's why Ambercrombie and Fitch has had the issues they have had. It's foolish to not reflect those who buy your products - or to limit who represents you - because you limit who could POTENTIALLY BUY your product.

I think my company has done an excellent job (telecom but a national retailer) of showing diversity in our consumer sales force, b2b sales force, and marketing materials. I was a part of that transition for five years - and it makes a difference.

Sometimes appearance is NOT limiting. Sometimes it broadens the scope and grows the bottom line. Point blank - you needed Senior citizens AND tweens to sell the Coupe (simplest phone ever) a few years back. The parents of the children were ALSO the children of the Seniors and selling a smart phone and getting three free Coupes with grandma and grandchildren texting each other was the right image to use to the double income affluent family that needs grandma and the kids to be able to text him when she's working lately.