General Discussion
In reply to the discussion: Study: Everyone hates environmentalists and feminists [View all]quaker bill
(8,268 posts)Being saved from an Armageddon that is not going to happen is pretty simple. Heaven and hell are places we build in the here and now, in our own lives.
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but I think you are on to something here.
The essential difference in marketing is that while the problem in both cases is presented as a screed, in one case, the solution is attainable and simple, "believe" and "contribute". Things people can do, if they choose to.
The other is not "believe" and "contribute" but more "change the world". A thing people cannot imagine doing, even if they choose to.
People recycle, because they can and think it does good. It is a human scale endeavor. "changing the world" isn't human scale.
"If we do not change the world, we are doomed" is an impossible sell.