A pretty interesting analysis on recent poll numbers
Helped by the ability to take unlimited contributions during the petition process, Walker has been able to dominate the airwaves. One Democratic group, Greater Wisconsin, spent a little under $1 million late last year, but there has been almost no anti-Walker advertising so far in 2012.
By contrast, Walker and a coalition that supports him (Americans for Prosperity and the MacIver Institute) have had a major presence on TV going back to last fall. The Walker campaign went off the air in mid-January, the pro-Walker groups went up, and now Walker has placed a major ad buy for March, according to two sources.
The governor has already aired between $2 and $3 million in broadcast ads, according to the ad-tracking firm Kantar Media CMAG. One media source on the Democratic side says that number rises to well over $4 million when you include cable and the upcoming Walker ad buy. The Pro-Walker groups have spent a few million of their own. And this is all before an election has even been scheduled.
Once the Democrats have a nominee, much of the money on the Republican side will be redirected against that candidate, where in theory it might have more impact, since that person is sure to be less well known, less loved by their own side and less hated by the other side than Walker is. In other words, just like Kerry in 2004, that person’s image should be more susceptible to the influence of advertising than Walker’s is.
But this may also one of those elections where voters have been exposed to so much information already, and have become so dug in on their opposing sides, that millions upon millions of dollars spent on television is, overwhelmingly, wastage.
http://www.jsonline.com/blogs/news/141129753.html
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