General Discussion
In reply to the discussion: Does the Washington Redskins' name and logo honor Native Americans or not? [View all]Recursion
(56,582 posts)Back then the franchise was the Boston Braves, and did marketing to tie in with the baseball franchise of the same name (baseball was the more lucrative sport back then, as difficult as that may be to imagine). (Trivia: that field is now a big largely unused field on Boston University's west campus.)
When the baseball team moved out of town, the football team moved to Fenway Park and wanted to tie in with the very popular Red Sox baseball team that played (and still plays) there. George Preston Marshall was a racist douchebag, but this really isn't a mystery at all: he chose the name because he could make more money if people associated the team with the Red Sox.
Marshall was a virulent racist. Dan Snyder doesn't seem to be (though he's a horrible team owner). But none of that matters. It's an offensive name, and the reason it was chosen is irrelevant. However, the NFL being what it is, the name is going to remain until such time as Snyder loses money because of it.