I think Melissa McCarthy looks great on the cover of Elle. What do you think? [View all]

[OmahaBlueDog]

Elle Put Melissa McCarthy on Its Cover, and Then Covered Her Up

Slate

http://www.slate.com/blogs/xx_factor/2013/10/15/melissa_mccarthy_in_elle_the_magazine_put_the_plus_size_comedian_on_its.html

Melissa McCarthy is on the November cover of Elle, and everyone’s excited. It’s a plus-size woman! On the cover of a magazine! But should Elle really get credit for this?

Every November Elle goes cover crazy. For its annual “Women in Hollywood” issue, instead of picking just one woman to grace the cover, the magazine awards a whole bunch of actresses the not-so-singular honor.

This canny tactic provides Elle with a chance to branch out from the familiar shots of skinny women who appear to have been photographed from about two inches away, as Lady Gaga, Shakira, Kerry Washington, Taylor Swift, and Claire Danes have been in recent months.

In a business where covers have a profound effect on newsstand sales, taking a chance on an unexpected subject represents a big gamble. You might think that by splitting the risk six ways, there’d be less riding on one actress’s slender shoulders. But in fact, there’s typically just one newsstand cover; the other choices go out in the mail to subscribers. Last November, full-figured Oscar-winner Octavia Spencer gave great face on an Elle cover, but it was Sarah Jessica Parker’s scrawny bod looking out from the newsstands. (This isn’t necessarily a smart business move—Adele’s 2012 turn on the cover of Vogue was that year’s second-best-selling issue.)