General Discussion

jberryhill

(62,444 posts)

32. Would this be correct?

Reply to La Lioness Priyanka (Reply #25)

Sat Nov 2, 2013, 05:32 PM

Nov 2013

While "who pays for what" has traditional rules everywhere, and of course anyone's money will buy whatever is for sale, would you expect the target audience of the ad to be primarily the bride's family?

I mean, sure, couples do all kinds of things about engagement rings, but the ads are directed to (a) establishing brand awareness in brides to be, and (b) justifying the expense to the guy who is most likely dreading a poor choice. So, there are plenty of couples who shop for them together.

But my understanding is that bridal jewelry is no small matter.

Edit history

Please sign in to view edit histories.

Recommendations

0 members have recommended this reply (displayed in chronological order):

46 replies

= new reply since forum marked as read

Highlight:

So, this ad has a lot of people in India talking [View all] Recursion Nov 2013 OP

Lovely ad. Nine Nov 2013 #1

Talk about insensitivity seattle15 Nov 2013 #2

And his mother approves of this? jberryhill Nov 2013 #3

when a black person appears on television is your wife surprised that he/she is not a slave La Lioness Priyanka Nov 2013 #6

No, but she was only using hyperbole jberryhill Nov 2013 #14

They kiss in Bollywood movies nowadays. And the cops can kill the bad guys. Recursion Nov 2013 #18

kissing has happened in indian movies since the 20's. the fear isn't public reaction La Lioness Priyanka Nov 2013 #19

Okay, but I still see near misses jberryhill Nov 2013 #26

Thats awesome that you saw Dhoom- one of my fav movies Cane4Dems Nov 2013 #33

I've been watching Bollywood movies for a while jberryhill Nov 2013 #39

The posters for it are all over Mumbai Recursion Nov 2013 #40

in my experience it seems more than this ad has americans and non-resident indians in a tizzy La Lioness Priyanka Nov 2013 #4

Well, my wife's family is certainly talking about it Recursion Nov 2013 #8

in india? or indians here? re-marriage is not a very big deal in urban india La Lioness Priyanka Nov 2013 #11

In Kolkata. And they aren't NRIs Recursion Nov 2013 #15

yeah, i should know I am from kolkata. My mother was re-married in kolkata in the 90's. La Lioness Priyanka Nov 2013 #16

The mashis sent the video to us (pointlessly, since it's 1 of the 3 ads Skytel loops) Recursion Nov 2013 #21

have you been to kolkata before? have a great wedding La Lioness Priyanka Nov 2013 #29

Yeah, I love it there Recursion Nov 2013 #34

How lovely. It's funny how advertisments are often cultural weathervanes. nt Hekate Nov 2013 #5

Not to mention that the jewelry is absolutely stunning. :-) Hekate Nov 2013 #7

My wife and I are about to do the Big Fat Bengali Wedding next month Recursion Nov 2013 #17

Are you being (re)married for the family? One of my college friends ... Hekate Nov 2013 #31

Yeah, most of the India family couldn't come to the States Recursion Nov 2013 #38

She may not be "fair skinned", but she is far from dark skinned. Schema Thing Nov 2013 #9

It's on a lot of people's radar after Davuluri won Miss America Recursion Nov 2013 #10

jewelry in india has been a thing for centuries, its not a new form of commercialism La Lioness Priyanka Nov 2013 #12

yeah I know, but I bet this massive company is trying to have Schema Thing Nov 2013 #20

tanishq has existed for quite a while as part of this titan/tata brand La Lioness Priyanka Nov 2013 #27

Who would traditionally have paid for it? jberryhill Nov 2013 #22

The wife's family. It's her dowry, or was a million years ago Recursion Nov 2013 #23

loha? that's mostly bengali. other traditions dont have loha. La Lioness Priyanka Nov 2013 #43

in the past brides family pays for most of her jewelry. its part of her security La Lioness Priyanka Nov 2013 #25

Would this be correct? jberryhill Nov 2013 #32

i am going to say in this particular case the target is the bride/groom and not family La Lioness Priyanka Nov 2013 #36

The German word for jewelry is "schmuck" jberryhill Nov 2013 #42

That's a nice looking ad. Uncle Joe Nov 2013 #13

A tizzy? rdharma Nov 2013 #24

"Abuzz"? "Talking"? I don't know. Recursion Nov 2013 #28

A "tizzy" usually has negative connotations. rdharma Nov 2013 #37

Good point. I refined (nt) Recursion Nov 2013 #41

wow, yuiyoshida Nov 2013 #30

well that was a relief arely staircase Nov 2013 #35

that woman kind of looks like an indian halle berry JI7 Nov 2013 #44

i'm glad india tv is showing a bit of diversity Liberal_in_LA Nov 2013 #45

India is a big diverse country, just the like the US IronLionZion Nov 2013 #46