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jobendorfer

(513 posts)
6. most commercial websites are *terrible*
Mon Nov 11, 2013, 04:44 PM
Nov 2013

It never ceases to amaze me how long I have to dig around on a website ... just to simply find the spot where I can actually make a purchase.

Every commercial site needs a front page with a maximum of three, maybe four large buttons on it, labeled with slight
variations of the following:

1. I know all about your cool sh*t and I have bought some of it before. I need to buy some more of it.
Take me to where I can do that!

2. Haven't been here before. Tell me all about your cool sh*t!

3. Bought some of your stuff, and there's a problem I need help with. Take me to a human who can fix it!

4. (For-profit businesses only): Your sh*t is so cool I might be interested in investing in your company. Take
me to where I can talk to somebody about that!


That's it. That's all you need.
Everything else is just clutter that gets in the way of moving metal.

J.

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