Joseph Kony is not in Uganda (and other complicated things)

[Leopolds Ghost]

3. The concept of deliberately creating a meme in order to achieve some social purpose has whiffs of

the New Sincerity about it. Not that that's a bad thing... it's an attempt to reframe the zeitgeist.

It's interesting that this was retweeted by @YourAnonNews

according to this article: http://memeburn.com/2012/03/kony-2012-a-quest-for-justice-via-social-media/

Anonymous generally dislikes forced memes unless they are being used for anti-establishment purposes.

Of course this guy very openly says it is an attempt to create an internet meme, and as such, fits into the whole New Sincerity thing.

I suspect they are worried about the online activist "movement" being co-opted by, for lack of a better word, viral marketing campaigns.

I am more concerned with the shift in how memes are spread. If people are not doing it to seem "hip" and are not doing it to share irony or to share underground humor then there's two options -- people sincerely want to be part of something that is larger themselves (good) or most people are mindless followers who like something only if their Facebook tripfriends like it (bad).