Joseph Kony is not in Uganda (and other complicated things)

[cbayer]

5. New Sincerity is a new concept to me.

I am also concerned about various movements being co-opted by things that go viral.

Too many people do not do their own homework and, even if presented with conflicting evidence, will still hold on to what they want to be true as opposed to what is true.

We've seen it happen here over and over. I even feared that posting this would bring down a reign of outrage.

I think both of your options are true (people want to be part of something and they are often mindless followers). Either way, if they do not verify what they are told or question those telling them these things, they will do more harm than good in the long run.