which I find disturbing. And reading and interacting in this thread helped me clarify exactly what it is that's bothering me.
It gives those inclined to hide their heads in the sand an excuse to turn away.
As a rule, I'm not one to automatically support a nonprofit simply because they're a nonprofit. As we've seen time and time again, they are essentially like any other business in which it's easy for those at the top to make what I feel are unreasonable sums of money while the initial mission becomes secondary to the administration of the organization.
So criticizing organizations and holding them accountable is definitely something I support.
And perhaps this video could have been done differently in order to avoid some of the criticism the organization is facing, some of which are detailed in the OP's link. However, what I'm witnessing is people initially paying attention to the issue because of the video (people who aren't normally the type to get engaged and pay attention), yet they then see all the backlash and criticism, as they feel it gives them an out.
Move along. Nothing more to see about this issue. "Just another scam" is the message they take away (because that's actually what some misleading headlines are saying).
It's just a shame. Maybe Invisible Children could have consulted with those who disagree with their approach ahead of time to at least have made the video itself completely beyond reproach, even if all aspects of the issue and how to deal with it would likely never be agreed upon.
It's impossible to not only engage but please everyone and get everyone on board with even the most straightforward campaigns.
Anyway, I posted their official response to the criticism below. 
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