Man who led crusade for Doritos Locos Tacos dies [View all]
Todd Mills, the man many knew as the "mastermind" behind Taco Bell's popular Doritos Locos Tacos, has died of cancer.
Mills, the 41-year-old vice president of media and information technology at the Little Rock Regional Chamber of Commerce, had a brainwave for the chips in 2009, and after three years of lobbying for the new snack, finally saw it become a reality.
He died on Nov. 28 of brain and lung cancer, according to a fundraising site set up to help pay for his medical expenses. "With a heavy heart, we are sad to report that Todd Mills, the creator of this page, and the mastermind behind the Doritos Locos Tacos passed away on the morning of Thanksgiving after a courageous battle with cancer," a statement read on the Facebook page he created to lobby for the creation of the Doritos Loco Taco.
http://www.today.com/food/man-who-led-crusade-doritos-locos-tacos-dies-2D11687785
When I read the headline, my first thought was not that of surprise, but of what did you think would happen, but then reading the story, it is actually very sad.
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