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In reply to the discussion: EXCLUSIVE: 141 Companies Drop Advertising From Rush Limbaugh [View all]Julian Englis
(2,309 posts)27. David Frum is now explaining why Limbaugh may fail--Mike Huckabee is starting his own show
Last edited Wed Mar 14, 2012, 01:47 AM - Edit history (1)
In the Daily Beast:
Yes, Limbaughs tirade against law student Sandra Fluke has been a problem, inspiring more than 30 advertisers to flee his radio program in the past two weeks. But on April 2, Limbaugh will face a more-serious challenge. Thats when the new Mike Huckabee show launches on 100 stations in Limbaughs very own noon-to-3 time slot.
Huckabees competition threatens Limbaugh not only because Huckabee has already proven himself an attractive and popular TV broadcaster, but also because Huckabee is arriving on the scene at a time when Limbaughs business model is crashing around him.
To understand the power of Huckabees challenge to Limbaugh, you have to understand the strange economics of talk radio. Most talk-radio programs offer radio stations this deal: well give you three hours of content for free. (Some programscough, Glenn, cough, Beckactually pay radio stations to accept their content.) Those three hours will include 54 minutes of ad time. That ad time is split between the radio station and the show: each gets 27 minutes to sell.
In this world, Limbaugh is unique. He actually charges radio stations for his content: up to $1 million a year in a major market. Plus, he charges the highest ad rates in the business. Those two revenue streamsmultiplied by more radio outlets than anybody else in the industry hashave made Limbaugh a very rich man. But those revenue streams always depended on Limbaugh upholding his end of the bargain: delivering the audiences. And on that count, Limbaugh has been notably failing.
More at:
http://www.thedailybeast.com/newsweek/2012/03/11/david-frum-mike-huckabee-brings-on-rush-limbaugh-s-decline.html
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Social evolutionary end to an evil footenote in American History....he is done for...
opihimoimoi
Mar 2012
#6
I Believe Mainstream Republicans (few that there are) Are happy About Developments
indykatie1955
Mar 2012
#13
This is so wonderful! Are we seeing the death of right wing hate radio?
workinclasszero
Mar 2012
#19
David Frum is now explaining why Limbaugh may fail--Mike Huckabee is starting his own show
Julian Englis
Mar 2012
#27