Corporate America Turns Its Back On Rush Limbaugh [View all]

[kpete]

Corporate America Turns Its Back On Rush Limbaugh
March 12, 2012 10:35 am ET by Eric Boehlert

I wonder if besieged AM talker Rush Limbaugh has dialed up Glenn Beck to commiserate about what it feels like to have corporate America lose confidence in you. I wonder if the two far-right talkers have compared notes about how difficult it is to stop a Madison Avenue stampede once it starts rushing away from your program in the wake of shockingly offensive comments and insults.

Watching advertisers flee Limbaugh at an alarming rate last week, Beck must have felt a sense of déjà vu regarding the cavalcade of television sponsors who abandoned him after he insulted the president as a "racist." (Not to mention a socialist -Marxist -Nazi.) It was an advertising exodus that eventually cost Beck his job at Fox News.

Like Beck before him, Limbaugh has announced the mass migration is no big deal. Yet like Beck before him, Limbaugh last week learned the overdue lesson that there are real-world consequences for trafficking in hate speech. The talk titan learned there are free-market penalties, such as when companies like Carbonite and AOL walked away from their existing ad commitment to Limbaugh's show. Other hallmark marketers including Allstate, Capital One, J.C. Penney, Netflix, and Sears announced that any commercials of theirs that had run on Limbaugh's show had been put there by mistake and that they did not want to be associated with his program in the wake of his three day attack of a student.

Imagine how painful the sting must feel for Limbaugh who practically worships at the alter of big business, to know corporate America, via the beloved free marketplace, has spoken so loudly and so clearly about Limbaugh's creepy, misogynistic taunts of Sandra Fluke.

the rest:
http://mediamatters.org/blog/201203120003?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:%20MediaMattersForAmerica-CountyFair%20(Media%20Matters%20for%20America%20-%20County%20Fair)

Female spending power:

Reality: Women are the primary consumers in the United States. Women represent an economic powerhouse, making over 85% of the consumer purchases (in the United States) and influencing over 95% of total goods and services. Women's consumer spending is $3.7 trillion and business spending is $1.5 trillion. Women also purchase 50% or better in traditional "male" categories like automobiles, consumer electronics, and PCs.
http://www.inc.com/articles/2003/01/25019.html/div]