General Discussion
In reply to the discussion: MSNBC Rejects Christian Leaders' Ad Exposing Hate Group Leader Who Appears Regularly on the Network [View all]onenote
(46,134 posts)MSNBC doesn't have or need any license from the FCC. They transmit their service via a satellite transponder that they lease from the owner of the satellite. The owner of the satellite has obtained, via auction, the right to deliver signals using certain radio frequencies.
When I make a cell phone call, I am sending content over a portion of the radio spectrum that I have effectively "leased" from a wireless telephone company that has obtained the rights to use that spectrum in an auction.
Could the government have adopted a different approach? Yes. But they didn't. Which is why broadcasting (in which a broadcaster is granted a license to use a portion of the spectrum for "free" in return for being subject to certain (rapidly diminishing) public interest obligations is different from MSBNC, HBO, and my cell phone calls.