INDIAN AD TURNS THE MALE GAZE BACK ON ITSELF AND IT'S AWESOME

[Gravitycollapse]

77. The male gaze is one of those terms that has outgrown its original meaning.

It is exists as the insistence that the female body be available to men at all times. Be it in film or at the grocery store. It has a marked effect on the way women conduct themselves and this is an important part of social control of subjugated classes by dominant groups (similar in nature to the metaphorical and literal Panopticon). Which is discussed more generally in terms of "The Gaze" in psychoanalysis. I must admit, however, that I am not a psychoanalyst and I hold no degree in psychology.

Third Wave Feminism has been lead astray, somewhat. While the feminist movement, like all such movements, always existed within the mechanisms of social power, it seems to me that third wave has made too many attempts to abandon the fringe in order to better embrace a less abrasive image. Which hasn't gone well.