General Discussion
In reply to the discussion: You know the statement "Women own 60% of US wealth" is just MRA idiocy, right? [View all]Squinch
(59,539 posts)literature that seems to have ben used by the VA Tech endowment fund. It is being used to describe that women often control the household purse strings and decide on charitable giving. This is consistent with what I said in the OP. Women do make household spending decisions, and as I mentioned, marketing companies like to point that out.
VA Tech, though, did not create this pamphlet, MarketingZeus did. It is not a product of any new study, and like all the other places making this claim, it gives no source for the information.
It seems to have used the old statistical misreading about consumer spending equaling wealth. I will grant, though, that the attachment of VA Tech's name to the old statistical misreading did create a new round of usage of an old statistical misreading.