"Do what you love" [View all]

[El_Johns]

“Do what you love. Love what you do.” The commands are framed and perched in a living room that can only be described as “well-curated.” A picture of this room appeared first on a popular design blog, but has been pinned, tumbl’d, and liked thousands of times by now. Lovingly lit and photographed, this room is styled to inspire Sehnsucht, roughly translatable from German as a pleasurable yearning for some utopian thing or place. Despite the fact that it introduces exhortations to labor into a space of leisure, the “do what you love” living room — where artful tchotchkes abound and work is not drudgery but love — is precisely the place all those pinners and likers long to be. The diptych arrangement suggests a secular version of a medieval house altar.



There’s little doubt that “do what you love” (DWYL) is now the unofficial work mantra for our time. The problem is that it leads not to salvation, but to the devaluation of actual work, including the very work it pretends to elevate — and more importantly, the dehumanization of the vast majority of laborers.

Superficially, DWYL is an uplifting piece of advice, urging us to ponder what it is we most enjoy doing and then turn that activity into a wage-generating enterprise. But why should our pleasure be for profit? Who is the audience for this dictum? Who is not?

By keeping us focused on ourselves and our individual happiness, DWYL distracts us from the working conditions of others while validating our own choices and relieving us from obligations to all who labor, whether or not they love it. It is the secret handshake of the privileged and a worldview that disguises its elitism as noble self-betterment. According to this way of thinking, labor is not something one does for compensation, but an act of self-love. If profit doesn’t happen to follow, it is because the worker’s passion and determination were insufficient. Its real achievement is making workers believe their labor serves the self and not the marketplace.

Aphorisms have numerous origins and reincarnations, but the generic and hackneyed nature of DWYL confounds precise attribution. Oxford Reference links the phrase and variants of it to Martina Navratilova and François Rabelais, among others. The internet frequently attributes it to Confucius, locating it in a misty, Orientalized past. Oprah Winfrey and other peddlers of positivity have included it in their repertoires for decades, but the most important recent evangelist of the DWYL creed is deceased Apple CEO Steve Jobs. His graduation speech to the Stanford University class of 2005 provides as good an origin myth as any, especially since Jobs had already been beatified as the patron saint of aestheticized work well before his early death...

But by portraying Apple as a labor of his individual love, Jobs elided the labor of untold thousands in Apple’s factories, conveniently hidden from sight on the other side of the planet — the very labor that allowed Jobs to actualize his love.

Do what you love and you’ll never work a day in your life! Before succumbing to the intoxicating warmth of that promise, it’s critical to ask, “Who, exactly, benefits from making work feel like non-work?” “Why should workers feel as if they aren’t working when they are?” Historian Mario Liverani reminds us that “ideology has the function of presenting exploitation in a favorable light to the exploited, as advantageous to the disadvantaged.”

https://www.jacobinmag.com/2014/01/in-the-name-of-love/