General Discussion
In reply to the discussion: Costco's CEO explains how they make record profits: [View all]spooky3
(34,439 posts)That most of the people cited are analysts offering their opinions, not Costco strategists, and the one quote from a Costco CEO appears to address just one of many types of their customers. And in fact huge jars of mayo etc are what you frequently find on Costco shelves. The CFO comments also seem to focus on "what is" rather than on the strategy consciously employed.
The bar graphs show the demographic breakdowns rather than the strategy of targeting. And what is the definition of "affluent"? Is it top 20%?
My other questions remain unanswered.
So I am not convinced about the targeting strategy or that it accounts for how and why Costco's HR strategy is what it is, or for its profitability. They may in fact use the strategy you are describing but more evidence would be helpful.