Struggling Clear Channel And Rush Limbaugh's $400 Million Payday

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3. Premiere (Clear Channel) has five battles to fight at once

1. The national raadio advertisers are a big part of the bread and butter for the Rush radio program revenue. Those advertisers are basically gone. That is both very bad short and long-term damage and will cost Clear Channel millions.

2. The next problem is that a huge amount of radio affiliates are owned by Clear Channel. So not only will they get hit with the loss of national advertisers, those local stations are being hit by the loss of local sponsors (such as car dealerships, insurance agents, restaurants, etc.) That creates a double whammy for Clear Channel.

3. Back to the national advertisers, a number of the Rush cancellations have also asked not to be aired in ANY political talk radio. Therefore the loss of revenue will be felt on Rush and a number of other right wing talk programs.

4. They still need to pay Rush's HUGE salary with significantly lower revenues.

5. As radio syndicate contracts come up local stations (non-Clear Channel) may very well negotiate lower dollar deals or simply drop Rush in the coming months and years. That will cost them even more.