'Share a Coke' — Unless You're Gay

[William769]

13. Apparently that was not the case.

Sochi Olympics sponsor came under fire after a social media campaign allowing you to personalize a Coke can - as long as it wasn't 'Gay'

Coca-Cola has apologized for a South Africa social media campaign that banned the word ‘gay’. The Sochi Olympics sponsor set up a new marketing campaign in South Africa encouraging fans to share a virtual can of Coke personalized with a friend’s name or message. But when it was discovered they had banned the word ‘gay’, by itself, then it caused an outrage. Coca Cola has now apologized for what they call an ‘unintended outcome’.

http://www.gaystarnews.com/article/coca-cola-sorry-campaign-banned-word-gay280114

But thanks for giving the benefit of the doubt.

People don't apologize if they haven't done anything wrong.