Anyone ever hear of Unilateral Pricing Policy? What a scam.

[pipoman]

6. This could help smaller merchants

if the language would only preclude manufacturers from issuing multiple model numbers to the same model. They make model 'A' available to WalMart, Best Buy etc at say a minimum price of $1000, they make model 'B' available to smaller distributors at a minimum sales price of say $1200. 'A' and 'B' are the same product except for minor cosmetic differences.

Minimum pricing has been around as a condition of being a brand dealer for decades. Price fixing is usually associated with escalating prices on needed products because of some external force increasing demand. Anti-trust would only apply if different manufacturers of the same product were communicating about fixing prices.

The manufacturer is free to set minimum pricing requirements for dealers of their products.