Cheerios Awesomely Brings Back Biracial Family for Super Bowl Ad [View all]

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Last edited Wed Jan 29, 2014, 05:02 PM - Edit history (1)

Source: Jezebel

There will be at least one Super Bowl ad airing Sunday trying to be more meaningful than the men of Full House reuniting over yogurt or whatever idiocy GoDaddy has decided to roll out this year. For the first time ever, General Mills will be advertising for Cheerios during the game, in a commercial starring the same interracial family of actors featured in their attention-getting campaign that aired last spring.

In the new commercial, Grace Colbert returns to find out that her parents are planning on having another baby, news that she wisely uses to get something she wants in return (spoiler: it has four legs and is furry). This is a departure from the plot of the last ad – where "Gracie" learned from her father that Cheerios is a heart-healthy food – and would seem to those with knowledge of the way advertising works skeptics to capitalize off the praise Cheerios received for featuring a biracial family in a matter-of-fact way after all the racists were banned from commenting on YouTube.

Despite admitting to the New York Times that it was the positive response to the family in the ad that encouraged them to produce another one, Cheerios wants to make it clear that they're not shilling out the mad money it costs to buy a Super Bowl spot to get more attention for Doing The Right Thing:

Mr. Smith demurred at a suggestion that Cheerios may be trying to exploit a contentious issue. "If we're milking anything," he said, "it's this delightful little actress," referring to Grace Colbert, and "a little girl's special relationship with her dad."

I can't embed the video because I am on an iPad (it is at the link). Grace is such a cutie pie!


Read more: http://jezebel.com/cheerios-awesomely-brings-back-biracial-family-for-supe-1511707216?utm_campaign=socialfow_jezebel_twitter&utm_source=jezebel_twitter&utm_medium=socialflow


Figured it out!