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[WillyT]

MSNBC President Phil Griffin Apologizes To Reince Priebus Over Tweet, Fires Employee
The Huffington Post | By Katherine Fung
Posted: 01/30/2014 4:08 pm EST | Updated: 01/30/2014 4:59 pm EST

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MSNBC president Phil Griffin apologized Thursday for a tweet by the network that outraged conservatives, and said that the person who wrote it has been fired.

MSNBC tweeted Wednesday night, "Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family." The message referred to the backlash against a Cheerios commercial in 2013, and the network apologized for the tweet shortly thereafter.

Then, Republican National Committee chairman Reince Priebus decided to turn the tweet into his issue of the day, calling on conservatives to boycott MSNBC. He also demanded an apology from Griffin, even though neither he nor Republicans had been mentioned in the tweet.

Griffin, perhaps sensing that the tweet was turning into a major problem, offered a lengthy apology on Thursday afternoon, including a personal apology to Priebus:

The tweet last night was outrageous and unacceptable. We immediately acknowledged that it was offensive and wrong, apologized, and deleted it. We have dismissed the person responsible for the tweet.

I personally apologize to Mr. Priebus and to everyone offended. At MSNBC we believe in passionate, strong debate about the issues and we invite voices from all sides to participate. That will never change.

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Link: http://www.huffingtonpost.com/2014/01/30/msnbc-apology-phil-griffin-cheerios-tweet_n_4697715.html