Microsoft reportedly planning to go back to Windows desktop default

[last1standing]

13. Apple's greatest marketing advantage is that so few businesses use it.

Business capable operating systems require far more resources and flexibility than Apple can offer. When I was in corporate IT, the few Apple systems I had to deal with were constantly having issues because the OS is in no way ready for commercial use. Also, do to the proprietary nature of Apple systems, the computers weren't very expandable or flexible enough to suit the differing needs of the various businesses and their applications. Also, as you state, the cost of purchasing and repairs was insane.

I think Apple will be looking at the same problems as Microsoft in a few years (or sooner). They are being outmaneuvered by Google's Android in the sales department and can only count on more and more clever advertising to keep them in the market. Yet, as more people start realizing that Apple offers little over Android other than "cool kid" niche marketing, I believe they will falter, again.