The New Chevy Ad That Will Make Conservatives Heads EXPLODE (VIDEO) [View all]

[napkinz]

February 7, 2014

So, if the Coca-Cola Super Bowl commercial that featured America the Beautiful sung in 7 different languages set off a firestorm of criticism from the xenophobes on the right, just wait until they get a glimpse of this new commercial by Chevrolet.

It’s almost as if the company is taunting the bigoted segment of American society. In promoting its new vehicle the “Traverse,” the commercial features a visual tapestry of multi-ethnic and same-sex families with children, and includes the voice-over;

“…while what it means to be a family hasn’t changed, what a family LOOKS like, has. THIS, is the new ‘us.’”

Ending with a hashtag #TheNewUs, the voice-over touts the vehicle as the highest overall score for safety, “for whatever shape your family takes.”

It might be interesting to note that Chevrolet has a huge presence and a long history of support in the world of NASCAR racing, long rampant with racism and bigotry. While clearly this is a marketing stunt by the automaker, it also sends the message loud and clear that Chevrolet is ready to embrace the changing face of American demographics, most likely because they recognize that is they want to remain a brand that is perceived as ”American,” they have no other choice.

http://www.theeverlastinggopstoppers.com/2014/02/new-chevy-ad-will-make-conservatives-heads-explode-video/



Conservative Heads Exploding ...