What the critics wrote about the Beatles in 1964 [View all]
Today, the Beatles hold an exalted place in the history of rock 'n' roll. But 50 years ago, when they first crossed the Atlantic to perform in the United States, the reaction was decidedly mixed. Here is a sampling of what the critics were saying.
Los Angeles Times
Feb. 11, 1964
With their bizarre shrubbery, the Beatles are obviously a press agent's dream combo. Not even their mothers would claim that they sing well. But the hirsute thickets they affect make them rememberable, and they project a certain kittenish charm which drives the immature, shall we say, ape.
William F. Buckley Jr.
Boston Globe
Sept. 13, 1964
An estimable critic writing for National Review, after seeing Presley writhe his way through one of Ed Sullivan's shows … suggested that future entertainers would have to wrestle with live octopuses in order to entertain a mass American audience. The Beatles don't in fact do this, but how one wishes they did! And how this one wishes the octopus would win….
The Beatles are not merely awful; I would consider it sacrilegious to say anything less than that they are god awful. They are so unbelievably horribly, so appallingly unmusical, so dogmatically insensitive to the magic of the art that they qualify as crowned heads of anti-music, even as the imposter popes went down in history as "anti-popes."
http://www.latimes.com/opinion/commentary/la-oe-beatles-quotes-20140209,0,1146431.story
Yes, the "establishment" really hated the Beatles at that time. I remember it well.
= new reply since forum marked as read