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In reply to the discussion: Objectification will always be around, advertising depends on it [View all]BainsBane
(57,767 posts)in an effort to establish their own dominion over women. It's like racism. That will always be around as long as racists seek to oppress people of color.
The benefit of studying history is that one learns little has "always been around." Objectification as we understand it today isn't even as old as capitalism, which is itself fairly young. The kind of objectification we see is a product of the second-half of the 20th century. It has developed as a blacklash to increasing political and economic power on the part of women. There are very few constants in life, and objectification is not among them. It is a cultural constructed phenomenon that seeks to disempower women. It is supported by those who seek to keep women in a subordinate position in life, by people who oppose human equality.