Mass objectification is a result of commodification which is.......

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17. Capitalism and patriarchy

Capitalism and patriarchy

Why has gender equality hit a wall in the U.S.? “Structural impediments” — meaning government inaction — don’t begin to answer the question. To put the explanation in two words: capitalism and patriarchy. Gender inequality exists in the place where rapacious, insatiable, war-­mongering, dead-end global ­capitalism and the 1%-driven, women-hating bastion of ­entrenched patriarchy converge.

Capitalism is based on class society, as is patriarchy. Both rely on inequality to yield super profits, prestige and (white) male privilege. Capitalism is based on the exploitation of the working class, including the special oppression of women, lesbian-gay-bisexual-transgender-queer workers and workers of color, by the masters of industry and all the productive forces that they own as their private property.

Fredrick Engels, in his classic book, “The Origin of the Family, Private Property and the State” (1884), showed how class society and patriarchy are totally intertwined through private property. He traces the oppression of women from the time before recorded history when people lived communally, shared equitably the food women raised and the men hunted, and only traced ancestry through their mothers ...

Much more here: http://www.workers.org/articles/2013/03/21/why-u-s-capitalism-perpetuates-gender-inequality/