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Olive Garden hopes new logo and menu will win back customers
NEW YORK Olive Garden has a plan to win back customers: a new logo and yet more menu changes.
In a call with analysts on Monday, executives at Darden Restaurants Inc. expressed confidence they could bring about a "brand renaissance" at the Italian chain with a new look and updated menu that presented food with "flair and sophistication." The changes include more small dishes and the option to mix and match pastas and sauces.
Darden executives also continued to make the case for why it made sense to hold onto Olive Garden and spin off or sell only Red Lobster, rather than keeping the two struggling chains together and separating them from the company's more promising specialty restaurant unit, which includes Capital Grille and Yard House.
"We certainly recognize that industry dynamics have changed considerably over past two years," CEO Clarence Otis said during the call, acknowledging the need to make drastic changes.
http://www.wcpo.com/lifestyle/food/olive-garden-hopes-new-logo-and-menu-will-win-back-customers?dsfdsg
