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NCTraveler

(30,481 posts)

22. I do agree that it would be an interesting change.

Wed Mar 5, 2014, 03:32 PM

Mar 2014

One of the interesting things about capitalism is watching marketers working to create a brand image and marketing to sell their product. The amount of money spent on advertising is staggering. While changing this brand would go against everything ever taught in business school, someone brilliant can come along and change the model. You just never know, but generally a name change is a bad idea even if it doesn't have great recognition.

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Who does the Washington Redskins' name and logo benefit more? [View all] CreekDog Mar 2014 OP

A namechange would be a massive marketing opportunity! CJCRANE Mar 2014 #1

You are talking about one of the strongest brands in the country. NCTraveler Mar 2014 #2

This message was self-deleted by its author CreekDog Mar 2014 #3

But news is based on an "event". CJCRANE Mar 2014 #4

Also (in addition to my previous post)all the Redskins merchandise would become collectors' items. CJCRANE Mar 2014 #9

Not trying to be arguementative... NCTraveler Mar 2014 #11

That's fair enough. I'm not an expert. I'm not even a sports fan. CJCRANE Mar 2014 #14

I do agree that it would be an interesting change. NCTraveler Mar 2014 #22

Are Native Americans a "brand"? CreekDog Mar 2014 #15

If you don't understand that the Washington Redskins name and thier logo... NCTraveler Mar 2014 #17

Oh I do understand that, what I don't understand is how you can say they're a billion dollar brand CreekDog Mar 2014 #18

I simply find it similar to: NCTraveler Mar 2014 #19

But AFAIK there are no pirates currently residing in America. nt CJCRANE Mar 2014 #24

You are correct there. I fully agree. NCTraveler Mar 2014 #29

pretty much everyone else gets it, i'm not changing the poll for you. CreekDog Mar 2014 #40

Except on Wall Street. n/t Comrade Grumpy Mar 2014 #43

don't change the subject, Native Americans aren't "Buccaneers" CreekDog Mar 2014 #25

I got it from the start. NCTraveler Mar 2014 #28

what was not serious about it? CreekDog Mar 2014 #30

See, this is one reason pipi_k Mar 2014 #34

It's a typical CD poll pintobean Mar 2014 #42

Brand strength is a blunt instrument here whatthehey Mar 2014 #21

No business with a brand as strong as this one would change it. NCTraveler Mar 2014 #27

There could be an economic argument in the near-future separate from this... Chan790 Mar 2014 #46

many people believe that commercialism rationalizes the exploitation of a culture for profit. LanternWaste Mar 2014 #39

Not sure if anyone pipi_k Mar 2014 #5

That would help but sometimes the morale of a team CJCRANE Mar 2014 #6

Maybe... pipi_k Mar 2014 #31

so who is benefiting more from all the tshirts, ballcaps and souvenirs with the logo and/or name? CreekDog Mar 2014 #8

and would changing the name make them sell less or more? Try harder... whatthehey Mar 2014 #23

the question was asked in the present tense CreekDog Mar 2014 #26

That pipi_k Mar 2014 #32

Not sure it benefits either to be honest whatthehey Mar 2014 #7

You obviously don't know this "NA." It's a disgrace to our nation'a capital & our nation as a whole catbyte Mar 2014 #20

No I don't. But you don't speak for all any more than they do. whatthehey Mar 2014 #33

One thing I've learned pipi_k Mar 2014 #35

apparently you've decided what people in other racial groups should be offended by CreekDog Mar 2014 #41

Many SE Asians hate "Oriental." That's why the preferred term these days is Asian. Gormy Cuss Mar 2014 #38

I agree. CJCRANE Mar 2014 #36

I don't see how the constant controversy and criticism benefits the team in any way. Nye Bevan Mar 2014 #10

but who benefits in terms of money? CreekDog Mar 2014 #13

I don't think the name benefits anyone. Yo_Mama_Been_Loggin Mar 2014 #12

The people who like to say, "It's not racism, it's tradition." Iggo Mar 2014 #16

one more thing... pipi_k Mar 2014 #37

doubling down on being obtuse doesn't make me look worse CreekDog Mar 2014 #45

Stupid poll question. n/t Comrade Grumpy Mar 2014 #44